SEO (search engine optimization) is a big part of any successful digital marketing strategy. However, many business owners are only familiar with the basics—namely, on-page SEO. But what about off-page SEO? In this blog post, we’re going to break down what off-page SEO is and why it’s important for your business.
What Is Off-Page SEO?
Off-page SEO refers to all the activities that you do outside of your website or blog that can help improve your search engine rankings. This includes things like link building, link earning, social media marketing, and more. Basically, anything you do to increase your visibility online outside of your own website is considered off-page SEO.
Why Is It Important?
Off-page SEO is incredibly important for two main reasons. First, it helps search engines determine how credible and authoritative your site is in relation to other sites in the same niche or industry. The more credible and authoritative your site appears to be, the higher it will rank in search results. Secondly, off-page SEO helps drive more traffic to your website or blog. When people click on links from other websites leading back to yours, that’s called referral traffic—and it can be a great way to get more visitors who are interested in what you have to offer.
Off page SEO is an essential part of any digital marketing strategy because it helps boost both credibility and visibility online. By taking advantage of things like link building and social media marketing, you can improve your search engine rankings while also driving more referral traffic back to your website or blog. Of course, if you don’t have the time or resources necessary to tackle off page SEO on your own, you can always outsource the task by hiring an experienced digital marketing agency like Metric Marketing!